This paper investigates how virtual reality (VR) can foster empathy and ecological literacy for urban herpetofauna—reptiles and amphibians often overlooked in conservation. We present The Wetland Quest (TWQ), an immersive VR experience set in a Shanghai wetland that employs embodiment and scale-shift mechanics to situate users in the world of local species. In a mixed-methods study with 62 participants, TWQ significantly improved species literacy and attitudes toward herpetofauna, supported by large quantitative gains and qualitative themes of immersion, empathy, and reduced aversion. This work contributes to HCI and environmental communication by: (1) introducing TWQ as a design case of VR for underrepresented species; (2) providing empirical evidence that immersive perspective-taking can enhance literacy and pro-environmental attitudes; and (3) demonstrating a methodological protocol that combines knowledge tests, validated attitude scales, observations, and interviews, offering a transferable approach for future VR conservation research.
ACM CHI Conference on Human Factors in Computing Systems