Hesitation and Tolerance in Recommender Systems

要旨

Users' interactions with recommender systems often involve more than simple acceptance or rejection. We highlight two overlooked states: hesitation, when people deliberate without certainty, and tolerance, when this hesitation escalates into unwanted engagement before ending in disinterest. Across two large-scale surveys (N=6,644 and N=3,864), hesitation was nearly universal, and tolerance emerged as a recurring source of wasted time, frustration, and diminished trust. Analyses of e-commerce and short-video platforms confirm that tolerance behaviors, such as clicking without purchase or shallow viewing, correlate with decreased activity. Finally, an online field study at scale shows that even lightweight strategies treating tolerance as distinct from interest can improve retention while reducing wasted effort. By surfacing hesitation and tolerance as consequential states, this work reframes how recommender systems should interpret feedback, moving beyond clicks and dwell time toward designs that respect user value, reduce hidden costs, and sustain engagement.

著者
Kuan Zou
Nanyang Technological University, Singapore, Singapore
Aixin Sun
Nanyang Technological University , Singapore, Singapore, Singapore
Yitong Ji
Nanyang Technological University, SIngapore, Singapore
Hao Zhang
Nanyang Technological University, Singapore, Singapore
Jing Wang
Nanyang Technological University, Singapore, Singapore
Zhuohao (Jerry) Zhang
University of Washington, Seattle, Washington, United States
Xuemeng Jiang
Alibaba Digital Media & Entertainment Group, Beijing, China

会議: CHI 2026

ACM CHI Conference on Human Factors in Computing Systems

セッション: Trust and Perception in AI Systems

P1 - Room 118
7 件の発表
2026-04-14 20:15:00
2026-04-14 21:45:00