Layout Generation for Various Scenarios in Mobile Shopping Apps

要旨

Layout is essential for the product listing pages (PLPs) in mobile shopping applications. To clearly convey the information that consumers require and to achieve specific functions, PLPs layouts often have many variations driven by scenarios. In this work, we study the PLPs layout design for different scenarios and propose a design space to guide the large-scale creation of PLPs. We propose LayoutVQ-VAE, a novel model specialized in generating layouts with internal and external constraints. LayoutVQ-VAE differs from previous methods as it learns a discrete latent representation of layout and can model the relationship between layout representation and scenarios without applying heuristics. Experiments on publicly available benchmarks for different layout types validate that our method performs comparably or favorably against the state-of-the-art methods. Case studies show that the proposed approach including the design space and model is effective in producing large-scale high-quality PLPs layouts for mobile shopping platforms.

著者
Qianzhi Jing
College of Computer Science and Technology, HangZhou, China
TingTing Zhou
Alibaba Group, Hangzhou, Zhejiang, China
Yixin Zeng
Zhejiang University, Hangzhou, China
Liuqing Chen
Zhejiang University, Hangzhou, Zhejiang, China
Lingyun Sun
Zhejiang University, Hangzhou, China
Yankun Zhen
Alibaba Group, Hangzhou, Zhejiang, China
Yichun Du
Alibaba Group, Hangzhou, China
論文URL

https://doi.org/10.1145/3544548.3581446

動画

会議: CHI 2023

The ACM CHI Conference on Human Factors in Computing Systems (https://chi2023.acm.org/)

セッション: Creativity Support

Room Y07 + Y08
6 件の発表
2023-04-26 18:00:00
2023-04-26 19:30:00