Adriana Alvarado Garcia
IBM Research, Yorktown Heights, New York, United States
This paper examines the practices involved in mobilizing social media data from their site of production to the institutional context of non-profit organizations. We report on nine months of fieldwork with a transnational and intergovernmental organization using social media data to understand the role of grassroots initiatives in Mexico, in the unique context of the COVID-19 pandemic. We show how different stakeholders negotiate the definition of problems to be addressed with social media data, the collective creation of ground-truth, and the limitations involved in the process of extracting value from data. The meanings of social media data are not defined in advance; instead, they are contingent on the practices and needs of the organization that seeks to extract insights from the analysis. We conclude with a list of reflections and questions for researchers who mediate in the mobilization of social media data into non-profit organizations to inform humanitarian action.
https://doi.org/10.1145/3544548.3580916
The ACM CHI Conference on Human Factors in Computing Systems (https://chi2023.acm.org/)