“How advertiser-friendly is my video?”: YouTuber’s Socioeconomic Interactions with Algorithmic Content Moderation

要旨

To manage user-generated harmful video content, YouTube relies on AI algorithms (e.g., machine learning) in content moderation and follows a retributive justice logic to punish convicted YouTubers through demonetization, a penalty that limits or deprives them of advertisements (ads), reducing their future ad income. Moderation research is burgeoning in CSCW, but relatively little attention has been paid to the socioeconomic implications of YouTube’s algorithmic moderation. Drawing from the lens of algorithmic labor, we describe how algorithmic moderation shapes YouTubers’ labor conditions through algorithmic opacity and precarity. YouTubers coped with such challenges from algorithmic moderation by sharing and applying practical knowledge they learned about algorithms. By analyzing video content creation as algorithmic labor, we unpack the socioeconomic implications of algorithmic moderation and point to necessary post-punishment support as a form of restorative justice. Lastly, we put forward design considerations for algorithmic moderation systems.

著者
Renkai Ma
Pennsylvania State University, State College, Pennsylvania, United States
Yubo Kou
Pennsylvania State University, State College, Pennsylvania, United States
論文URL

https://doi.org/10.1145/3479573

動画

会議: CSCW2021

The 24th ACM Conference on Computer-Supported Cooperative Work and Social Computing

セッション: Content Moderation

Papers Room A
8 件の発表
2021-10-25 23:00:00
2021-10-26 00:30:00