Augmented reality is projected to be a primary mode of information consumption on the go, seamlessly integrating virtual content into the \red{physical} world. However, the potential perceptual demands of viewing virtual annotations while a physical environment could impact user efficacy and safety, and the implications of these demands are not well understood. Here, we investigate the impact of virtual path guidance and augmentation density visual clutter on search performance and memory. Participants walked along a predefined path, searching for physical or virtual items. They experienced two levels of augmentation density, and either walked freely or with enforced speed and path guidance. Augmentation density impacted behavior and reduced awareness of uncommon objects in the environment. Analysis of search task performance and post-experiment item recall revealed} differing attention to physical and virtual objects. On the basis of these findings we outline considerations for AR apps designed for use on the go.
https://dl.acm.org/doi/10.1145/3706598.3714289
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