I Stan Alien Idols and Also the People Behind Them: Understanding How Seams Between Virtual and Real Identities Engage VTuber Fans – A Case Study of PLAVE

要旨

Virtual YouTubers (VTubers) have recently gained popularity as streamers using computer-generated avatars and real-time motion capture to create distinct virtual identities. While prior research has explored how VTubers construct virtual personas and engage audiences, little attention has been given to viewers’ reactions when virtual and real identities blur—what we refer to as "seams." To address this gap, we conducted a case study on PLAVE, a popular Korean VTuber Kpop idol group, interviewing 24 of their fans. Our findings identified two main sources of seams: technical glitches and identity collapses, where VTubers act inconsistently with their virtual personas, revealing aspects of their real selves. These seams played a pivotal role in shaping diverse fan engagements, with some valuing authenticity linked to real identities, while others prioritized the coherence of virtual personas. Overall, our findings underscore the importance of seams in shaping viewer experiences.

著者
Dakyeom Ahn
Seoul National University, Seoul, Korea, Republic of
Seora Park
Indiana University Bloomington, Bloomington, Indiana, United States
Seolhee Lee
Seoul National University, Seoul, Korea, Republic of
Jieun Cho
Seoul National University, Seoul, Korea, Republic of
Hajin Lim
Seoul National University , Seoul, Korea, Republic of
DOI

10.1145/3706598.3714218

論文URL

https://dl.acm.org/doi/10.1145/3706598.3714218

動画

会議: CHI 2025

The ACM CHI Conference on Human Factors in Computing Systems (https://chi2025.acm.org/)

セッション: XR and Virtual Characteristics

G314+G315
7 件の発表
2025-04-30 18:00:00
2025-04-30 19:30:00
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