Curious Shorts: Curiosity-Driven Exploration and Learning on Short-Form Video Platforms

要旨

Short-form video platforms like YouTube Shorts captivate users with engaging content, but their potential for promoting incidental learning remains underexplored. We present Curious Shorts, a conceptual framework that extends the Hook Model, designed to enhance curiosity-driven exploration and incidental learning on these platforms. In Study 1, we empirically tested two designs that incorporate "curiosity nudges" — interactive prompts that spark curiosity and encourage further exploration — with follow-up videos to satisfy that curiosity. Results show that specific, question-driven prompts proved most effective, significantly boosting curiosity and encouraging more focused and intentional viewing compared to the baseline. Study 2 examined whether this design enhances incidental learning without compromising engagement. Findings confirmed improved learning outcomes. However, when applied to a realistic viewing environment interspersed with entertainment videos, engagement remained high while learning benefits diminished. We conclude with implications for balancing learning and engagement on short-form video platforms and propose directions for future research.

著者
Felicia Fang-Yi Tan
National University of Singapore, Singapore, Singapore
Ashwin Ram
Saarland University, Saarbrücken, Saarland, Germany
Moritz Alexander. Messerschmidt
National University of Singapore, Singapore, Singapore
Hasini Amanda. Dissanayake
National University of Singapore, Singapore, Singapore
Suranga Nanayakkara
School of Computing, National University of Singapore, Singapore, Singapore
DOI

10.1145/3706598.3713951

論文URL

https://dl.acm.org/doi/10.1145/3706598.3713951

動画

会議: CHI 2025

The ACM CHI Conference on Human Factors in Computing Systems (https://chi2025.acm.org/)

セッション: Innovative Training Technologies

Annex Hall F203
7 件の発表
2025-04-29 01:20:00
2025-04-29 02:50:00
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