The Gulf of Interpretation: From Chart to Message and Back Again

要旨

Charts are used to communicate data visually, but often, we do not know whether a chart's intended message aligns with the message readers perceive. In this mixed-methods study, we investigate how data journalists encode data and how members of a broad audience engage with, experience, and understand these visualizations. We conducted workshops and interviews with school and university students, job seekers, designers, and senior citizens to collect perceived messages and feedback on eight real-world charts. We analyzed these messages and compared them to the intended message. Our results help to understand the gulf that can exist between messages (that producers encode) and viewer interpretations. In particular, we find that consumers are often overwhelmed with the amount of data provided and are easily confused with terms that are not well known. Chart producers tend to follow strong conventions on how to visually encode particular information that might not always benefit consumers.

著者
Christian Knoll
University of Vienna, Vienna, Austria
Torsten Möller
University of Vienna, Vienna, Austria
Kathleen Gregory
Leiden University, Leiden, Netherlands
Laura Koesten
|University of Vienna, Vienna, Austria
DOI

10.1145/3706598.3713413

論文URL

https://dl.acm.org/doi/10.1145/3706598.3713413

動画

会議: CHI 2025

The ACM CHI Conference on Human Factors in Computing Systems (https://chi2025.acm.org/)

セッション: Mediated Social Interactions

Annex Hall F203
7 件の発表
2025-04-28 23:10:00
2025-04-29 00:40:00
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