"Impressively Scary:" Exploring User Perceptions and Reactions to Unraveling Machine Learning Models in Social Media Applications

要旨

Machine learning models deployed locally on social media applications are used for features, such as face filters which read faces in-real time, and they expose sensitive attributes to the apps. However, the deployment of machine learning models, e.g., when, where, and how they are used, in social media applications is opaque to users. We aim to address this inconsistency and investigate how social media user perceptions and behaviors change once exposed to these models. We conducted user studies (N=21) and found that participants were unaware to both what the models output and when the models were used in Instagram and TikTok, two major social media platforms. In response to being exposed to the models' functionality, we observed long term behavior changes in 8 participants. Our analysis uncovers the challenges and opportunities in providing transparency for machine learning models that interact with local user data.

著者
Jack West
University of Wisconsin -- Madison, Madison, Wisconsin, United States
Bengisu Cagiltay
University of Wisconsin - Madison, Madison, Wisconsin, United States
Shirley Zhang
University of Wisconsin, Madison, Madison, Wisconsin, United States
Jingjie Li
University of Edinburgh, Edinburgh, United Kingdom
Kassem Fawaz
University of Wisconsin-Madison, Madison, Wisconsin, United States
Suman Banerjee
UW Madison, Madison, Wisconsin, United States
DOI

10.1145/3706598.3713256

論文URL

https://dl.acm.org/doi/10.1145/3706598.3713256

動画

会議: CHI 2025

The ACM CHI Conference on Human Factors in Computing Systems (https://chi2025.acm.org/)

セッション: Perception of Systems

G401
5 件の発表
2025-04-29 18:00:00
2025-04-29 19:30:00
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