Ad-Blocked Reality: Evaluating User Perceptions of Content Blocking Concepts Using Extended Reality

要旨

Inspired by the concepts of diminishing reality and ad-blocking in browsers, this study investigates the perceived benefits and concerns of blocking physical, real-world content, particularly ads, through Extended Reality (XR). To understand how users perceive this concept, we first conducted a user study (N=18) with an ad-blocking prototype to gather initial insights. The results revealed a mixed willingness to adopt XR blockers, with participants appreciating aspects such as customizability, convenience, and privacy. Expected benefits included enhanced focus and reduced stress, while concerns centered on missing important information and increased feelings of isolation. Hence, we investigated the user acceptance of different ad-blocking visualizations through a follow-up online survey (N=120), comparing six concepts based on related work. The results indicated that the XR ad-blocker visualizations play a significant role in how and for what kinds of advertisements such a concept might be used, paving the path for future feedback-driven prototyping.

著者
Christopher Katins
HU Berlin, Berlin, Germany
Jannis Strecker
University of St.Gallen, St.Gallen, Switzerland
Jan Hinrichs
HU Berlin, Berlin, Germany
Pascal Knierim
Universität Innsbruck, Innsbruck, Austria
Bastian Pfleging
TU Bergakademie Freiberg, Freiberg, Germany
Thomas Kosch
HU Berlin, Berlin, Germany
DOI

10.1145/3706598.3713230

論文URL

https://dl.acm.org/doi/10.1145/3706598.3713230

動画

会議: CHI 2025

The ACM CHI Conference on Human Factors in Computing Systems (https://chi2025.acm.org/)

セッション: Interfaces and Interactions for XR

G414+G415
6 件の発表
2025-05-01 01:20:00
2025-05-01 02:50:00
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