Serious Snacking: A Survival Analysis of how Snacking Mechanics Affect Attrition in a Mobile Serious Game

要旨

Many serious games are most effective when played regularly; however, little is known about how individual game elements support player adherence over time. This work draws on evidence from existing frameworks and game design theories as well as from the design of casual games to investigate how individual game mechanics affect player attrition in a serious game. We implemented a math-learning game in which we could individually layer various game mechanics, and over the course of 3 weeks, 99 participants played one of six versions: Baseline, Rewards, Novelty, Completion, Waiting, or Blocking. We compared the game versions by analyzing the players' performance as well as behaviour. Using survival analysis, we identified that the addition of Completion and Blocking mechanics facilitated the strongest sustained engagement. These findings are congruent with existing theories of player experience and promote the development of guidelines on designing for sustained engagement in serious games.

著者
Dmitry Alexandrovsky
University of Bremen, Bremen, Germany
Maximilian Achim. Friehs
University College Dublin, Dublin, Ireland
Jendrik Grittner
University of Bremen, Bremen, Germany
Susanne Putze
University of Bremen, Bremen, Germany
Max V.. Birk
Eindhoven University of Technology, Eindhoven, Netherlands
Rainer Malaka
University of Bremen, Bremen, Germany
Regan L. Mandryk
University of Saskatchewan, Saskatoon, Saskatchewan, Canada
DOI

10.1145/3411764.3445689

論文URL

https://doi.org/10.1145/3411764.3445689

動画

会議: CHI 2021

The ACM CHI Conference on Human Factors in Computing Systems (https://chi2021.acm.org/)

セッション: Game Design and Player Experience

[B] Paper Room 06, 2021-05-14 01:00:00~2021-05-14 03:00:00 / [C] Paper Room 06, 2021-05-14 09:00:00~2021-05-14 11:00:00 / [A] Paper Room 06, 2021-05-13 17:00:00~2021-05-13 19:00:00
Paper Room 06
12 件の発表
2021-05-14 01:00:00
2021-05-14 03:00:00
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