An Examination of the Work Practices of Crowdfarms

Crowdsourcing is a new value creation business model. Annual revenue of the Chinese market alone is hundreds of millions of dollars, yet few studies have focused on the practices of the Chinese crowdsourcing workforce, and those that do mainly focus on solo crowdworkers. We have extended our study of solo crowdworker practices to include crowdfarms, a relatively new entry to the gig economy: small companies that carry out crowdwork as a key part of their business. We report here on interviews of people who work in 53 crowdfarms. We describe how crowdfarms procure jobs, carry out macrotasks and microtasks, manage their reputation, and employ different management practices to motivate crowdworkers and customers.

Xi'an Jiaotong-Liverpool University, Suzhou, China

Rochester Institute of Technology, Rochester, New York, United States

City University London, London, United Kingdom

Utrecht University, Utrecht, Netherlands

Eindhoven University of Technology, Eindhoven, Netherlands

University of Nottingham, Nottingham, United Kingdom

Xi’an Jiaotong-Liverpool University, Suzhou, Jiangsu, China

Microsoft , Redmond , Washington, United States

10.1145/3411764.3445603

https://doi.org/10.1145/3411764.3445603

The ACM CHI Conference on Human Factors in Computing Systems (https://chi2021.acm.org/)

[A] Paper Room 14, 2021-05-13 17:00:00~2021-05-13 19:00:00 / [B] Paper Room 14, 2021-05-14 01:00:00~2021-05-14 03:00:00 / [C] Paper Room 14, 2021-05-14 09:00:00~2021-05-14 11:00:00

Paper Room 14

15 items in this session

Start date2021-05-13 08:00:00

End date2021-05-13 10:00:00

2021-06-25 15:08:42

Kazuhiro Kishimoto