Armed in ARMY: A Case Study of How BTS Fans Successfully Collaborated to #MatchAMillion for Black Lives Matter

要旨

Music fans strategically support their artists. Their collective efforts can extend to social causes as well: In 2020 for example, ARMY—the fandom of the music group BTS—successfully organized the #MatchAMillion campaign to raise over one million USD to support Black Lives Matter. To better understand factors of fandoms' collaborative success for arguably unrelated social goals, we conducted a survey focusing on ARMYs' perceptions of their fandom and their social effort. Most ARMYs viewed the fandom as a community, loosely structured with pillar accounts. They reported trust in each other as well as high team composition, which mediated the relationship between their neutral psychological safety and high efficacy. Respondents attributed their success in #MatchAMillion to shared values, good teamwork, and established infrastructure. Our findings elucidate contextual factors that contribute to ARMY's collaborative success and highlight themes that may be applied to studying other fandoms and their collaborative efforts.

著者
So Yeon Park
Stanford University, Stanford, California, United States
Nicole K.. Santero
University of Nevada, Las Vegas, Las Vegas, Nevada, United States
Blair Kaneshiro
Stanford University, Stanford, California, United States
Jin Ha Lee
University of Washington, Seattle, Washington, United States
DOI

10.1145/3411764.3445353

論文URL

https://doi.org/10.1145/3411764.3445353

動画

会議: CHI 2021

The ACM CHI Conference on Human Factors in Computing Systems (https://chi2021.acm.org/)

セッション: Affection and Support in a Digital World

[A] Paper Room 08, 2021-05-10 17:00:00~2021-05-10 19:00:00 / [B] Paper Room 08, 2021-05-11 01:00:00~2021-05-11 03:00:00 / [C] Paper Room 08, 2021-05-11 09:00:00~2021-05-11 11:00:00
Paper Room 08
13 件の発表
2021-05-10 17:00:00
2021-05-10 19:00:00
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