Food Literacy while Shopping: Motivating Informed Food Purchasing Behaviour with a Situated Gameful App

要旨

Establishing healthy eating patterns early in life is critical and has implications for lifelong health. Situated interventions are a promising approach to improve eating patterns. However, HCI research has emphasized calorie control and weight loss, potentially leading consumers to prioritize caloric intake over healthy eating patterns. To support healthy eating more holistically, we designed a gameful app called Pirate Bri's Grocery Adventure (PBGA) that seeks to improve food literacy—meaning the interconnected combination of food-related knowledge, skills, and behaviours that empower an individual to make informed food choices— through a situated approach to grocery shopping. Findings from our three-week field study revealed that PBGA was effective for improving players' nutrition knowledge and motivation for healthier food choices and reducing their impulse purchases. Our findings highlight that nutrition apps should promote planning and shopping based on balance, variety, and moderation.

受賞
Honorable Mention
キーワード
food literacy
situated app
gameful design
grocery shopping
nutrition
healthy eating
著者
Marcela C. C. Bomfim
University of Waterloo, Waterloo, ON, Canada
Sharon I. Kirkpatrick
University of Waterloo, Waterloo, ON, Canada
Lennart E. Nacke
University of Waterloo, Waterloo, ON, Canada
James R. Wallace
University of Waterloo, Waterloo, ON, Canada
DOI

10.1145/3313831.3376801

論文URL

https://doi.org/10.1145/3313831.3376801

会議: CHI 2020

The ACM CHI Conference on Human Factors in Computing Systems (https://chi2020.acm.org/)

セッション: Healthy lives

Paper session
314 LANA'I
5 件の発表
2020-04-27 20:00:00
2020-04-27 21:15:00
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