Why do people watch others eat food? An Empirical Study on the Motivations and Practices of Mukbang Viewers

Abstract

We present a mixed-methods study of viewers on their practices and motivations around watching mukbang — video streams of people eating large quantities of food. Viewers' experiences provide insight on future technologies for multisensorial video streams and technology-supported commensality (eating with others). We surveyed 104 viewers and interviewed 15 of them about their attitudes and reflections on their mukbang viewing habits, their physiological aspects of watching someone eat, and their perceived social relationship with mukbangers. Based on our findings, we propose design implications for remote commensality, and for synchronized multisensorial video streaming content.

Keywords
Video streams
Mukbang
Authors
Laurensia Anjani
Nanyang Technological University, Singapore, Singapore
Terrance Mok
University of Calgary, Calgary, AB, Canada
Anthony Tang
University of Toronto, Toronto, ON, Canada
Lora Oehlberg
University of Calgary, Calgary, AB, Canada
Wooi Boon Goh
Nanyang Technological University, Singapore, Singapore
DOI

10.1145/3313831.3376567

Paper URL

https://doi.org/10.1145/3313831.3376567

Conference: CHI 2020

The ACM CHI Conference on Human Factors in Computing Systems (https://chi2020.acm.org/)

Session: Portrayals & social media

Paper session
316A MAUI
5 items in this session
2020-04-28 14:00:00
2020-04-28 15:15:00
Japanese summary
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