Framing Effects Influence Interface Feature Decisions

要旨

Studies in psychology have shown that framing effects, where the positive or negative attributes of logically equivalent choices are emphasised, influence people's decisions. When outcomes are uncertain, framing effects also induce patterns of choice reversal, where decisions tend to be risk averse when gains are emphasised and risk seeking when losses are emphasised. Studies of these effects typically use potent framing stimuli, such as the mortality of people suffering from diseases or personal financial standing. We examine whether these effects arise in users' decisions about interface features, which typically have less visceral consequences, using a crowd-sourced study based on snap-to-grid drag-and-drop tasks (n = 842). The study examined several framing conditions: those similar to prior psychological research, and those similar to typical interaction choices (enabling/disabling features). Results indicate that attribute framing strongly influences users' decisions, that these decisions conform to patterns of risk seeking for losses, and that patterns of choice reversal occur.

キーワード
Framing effects
interface decisions
attribute framing
risky choice framing
著者
Andy Cockburn
University of Canterbury, Christchurch, New Zealand
Blaine Lewis
University of Toronto, Toronto, ON, Canada
Philip Quinn
Google, Mountain View, CA, USA
Carl Gutwin
University of Saskatchewan, Saskatoon, SK, Canada
DOI

10.1145/3313831.3376496

会議: CHI 2020

The ACM CHI Conference on Human Factors in Computing Systems

セッション: Human factors in design

Paper session
Paper
316C MAUI
2020-04-27 23:00:00
2020-04-28 00:15:00
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