Improving Worker Engagement Through Conversational Microtask Crowdsourcing

要旨

The rise in popularity of conversational agents has enabled humans to interact with machines more naturally. Recent work has shown that crowd workers in microtask marketplaces can complete a variety of human intelligence tasks (HITs) using conversational interfaces with similar output quality compared to the traditional Web interfaces. In this paper, we investigate the effectiveness of using conversational interfaces to improve worker engagement in microtask crowdsourcing. We designed a text-based conversational agent that assists workers in task execution, and tested the performance of workers when interacting with agents having different conversational styles. We conducted a rigorous experimental study on Amazon Mechanical Turk with 800 unique workers, to explore whether the output quality, worker engagement and the perceived cognitive load of workers can be affected by the conversational agent and its conversational styles. Our results show that conversational interfaces can be effective in engaging workers, and a suitable conversational style has potential to improve worker engagement.

キーワード
Microtask Crowdsourcing
Conversational Interface
Conversational Style
User Engagement
Cognitive Task Load
著者
Sihang Qiu
Delft University of Technology, Delft, Netherlands
Ujwal Gadiraju
Leibniz Universität Hannover, Hannover, Germany
Alessandro Bozzon
Delft University of Technology, Delft, Netherlands
DOI

10.1145/3313831.3376403

論文URL

https://doi.org/10.1145/3313831.3376403

動画

会議: CHI 2020

The ACM CHI Conference on Human Factors in Computing Systems (https://chi2020.acm.org/)

セッション: Crowdsourcing & the value of discussion

Paper session
316C MAUI
5 件の発表
2020-04-29 23:00:00
2020-04-30 00:15:00
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